How to run a successful email campaign as a musician

To succeed as a musician, you will need to put serious thought and effort into promoting yourself and your work. There are hundreds of genres with thousands of artists in each genre making music. To make a name for yourself, you’ll be competing with them in your respective genre. How do you set yourself apart and make a name for yourself? By properly marketing and promoting yourself.

There are several things you can do in that regard, such as email marketing. Contrary to popular belief, email marketing is one of the best ways to promote yourself as a musician. It has a high return on investment, and a properly executed email campaign will have stellar results. As such, here are some of the best strategies you can use to run a successful email campaign.

Selecting The Appropriate Platform

Although you can do this manually, it is recommended you choose an email marketing platform to run an email campaign. These platforms will allow you to create and run professional-looking, multimedia emails you can then send out en masse. Use a professional email maker service such as PosterMyWall to create an email campaign.

It has an easy-to-use interface and you can create dozens of emails in a short amount of time which you can then send out. Presentation matters and these well-designed emails will allow you to create a good impression.

Share Newsletters

As you make a name for yourself and get a fanbase, you’ll want to keep them updated regarding any current or future projects. The best way to do that is by sending out newsletters. Fans usually get their news and updates from gossip sites and groups. There’s always a risk that these sites may not always cover the authentic news and may try to put a spin on things. As such, to keep your fans in the loop in a better way, you can create and send out newsletters yourself.

You can offer updates yourself and keep your fans in the loop. The goal is to keep your audience informed and engaged. Make them feel special as if they are getting something exclusive other fans won’t. You may even go as far to include some calls to action. Maybe a link to buy your merch, buy concert tickets, or pre-order your upcoming music. The Gradient Blog at PosterMyWall has even more tips on what kind of content you can send out. Check it out if you’re short on ideas.

Exclusive Offers

To make your email campaign a success, you need to offer an incentive for people to sign up for them. As a musician, you can offer pre-sales to your mailing list. Many distribution services allow people to purchase or stream a track of an upcoming album during the pre-order phase. This is despite the fact that they actually pre-order the album or not.

As such, you’ll be sending emails to your mailing list with links to these services where people can purchase or stream tracks ahead of releases. Since regular fans won’t have this facility, this will be the incentive that will inspire your fans to sign up for your emails and engage.

The popular singer Billie Eilish did something similar where she calls on her fans to visit the link and pre-order the album. It has information about the album release and features the album cover. The link may then lead to a distribution service where fans can then pre-sale a track from her album. You can try something for yourself and your music.

Auto-response Emails

When you use a good email marketing platform, you will be given the option of setting up emails that are sent automatically when anyone signs up. A good example of these is welcoming emails. Alternatively, you can set up emails that will be sent whenever someone orders music, buys merch, or books a show. These will confirm their order and let them know the status of it.

The purpose of these is to let your audience know that you’re active and responsive. Even though they’re automated, it puts the recipient at ease that you’ll keep them updated and not just abandon them after adding them to a list.

Final Thoughts

Every celebrity, especially the ones in the music industry, has put thought into promoting and marketing themselves. No one got where they are by just sitting there, they all became stars by marketing. We have given you some tips above that you can utilize and work into your own strategy. How you do so and how consistently you implement your strategy will be the deciding factor in whether or not you will be successful in achieving your goal of promoting yourself.

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